Photographer Stuart Miller ventured to the sunshine state to shoot for iconic Queensland beer XXXX Gold with our friends at Host/Havas.

Launching the awesome limited edition suite of retro cans, this integrated campaign hails back to the golden days of seventies shorty short shorts, mullets and backyard cricket where our hero reinvents the game so he never has to choose between his beloved XXXX and the perfect catch.

Shot in conjunction with the hilarious TVC via Airbag, we enjoyed a day in the northern sun working to get a suite of imagery for OOH, social, print, digital and the pack shot endframe that would tie in seamlessly with the motion collateral.

A big thank you to the awesome team who braved sweltering conditions on the day and for Jamie Phillips for his awesome retouching.