Artist Jem Cresswell had a lot of fun shooting the latest Colorbond campaign via Richards Rose in South and Western Australia. Jem, taking the opportunity to fly the South Australia home-state flag, shot some beautifully authentic moments with talent enjoying backyards with prominent and shapely Colorbond roofing in the background making the images feel familiar and easy to understand. As a cool side note, the campaign adds a personal touch targeting real Colorbond features in different SA and WA suburbs.Agency: Richards RoseSenior Art Director: Sean ClearyStylist: Madeline McFarlaneDigital Operator: Mark Wilson Assistant: